ABSTRACT The aim of this paper is to identify the verbal-ideological conditions in which Judeo-Christin values in tension in the conceptualization of hell are installed as Western collective memory even out of the religious segment and, this way, frame a cosmovision. Theoretically, the discussion is preponderantly based on a dialogic reading (BMV Circle) of the Halbwachian notion of collective memory and on a socio-cognitivist approach to polysemy. Methodologically, apocrificity is used as a resource to trace de conceptual path constituting the (...) semiosis of hell in dialog with canonical texts. The paper demonstrates that hell, by compressing the transit between cultures and by permeating Christian values in other fields of ideological creation, activates a moral-causal domain that, at the same time, defers to these values and denies their religious principles, making the sacred and sublime also prosaic. The sacred/prosaic ambivalence that occurs not alternatively, but simultaneously, as typical of the dialogic tension, frames a collective structure of memory. (shrink)

ABSTRACT In this paper, the aim is to demonstrate the ethical-semantic impact of great time in the reaccentuation of two reformulations of the expression “let this cup pass from me.” Theoretically, we describe great time as semantic sectors of existence which frame the possibilities of meaning actualized in speech genres and concrete utterances. Methodologically, the song Cálice by Chico Buarque and Gilberto Gil and the RAP Cálice by Criolo are dialogically disposed in relation to their context of production, to one (...) another and to the biblical narratives Jesus in the Garden of Gethsemane and The Last Supper, which simultaneously convey status of utterance to the expression of which cup configures a metonym and fix the expression as an item of a cultural memory that we can now name Roman Catholic memory.1 The discussion shows that the transposition of this utterance from one semantic sector of existence to another alters the reflection and refraction processes of ideological signs through a game of memories. (shrink)